Growth Strategy Lead

Role Overview

The Growth Strategy Lead directs the development of marketing growth strategies that align member needs, business objectives, and marketing capabilities to drive sustainable growth and member value.

What You Will Do

Identifies, assesses, and prioritizes member and business growth opportunities, develops strategic frameworks and recommendations, and partners with Analytics and business stakeholders to establish measurement approaches.

Why It Might Be a Fit

The ideal candidate will have 8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline, and a deep understanding of audience segmentation, personalization, and audience activation.

Requirements

• Bachelor’s degree; OR 4 years of relevant education and/or experience
• 8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline
• Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs
• Deep understanding of audience segmentation, personalization, and audience activation
• Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision-making, and customer engagement
• Proven ability to translate complex member and business information into strategic frameworks and actionable decisions
• Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays
• 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education