Role Overview
The Manager, Lead Management & Performance Marketing is a strategic commercial marketing leader responsible for the end-to-end lead management operating model and the performance marketing programs that create qualified demand, accelerate pipeline, and demonstrate measurable revenue impact.
What You Will Do
Own the lead lifecycle from acquisition through qualification, routing, nurture, sales handoff, opportunity conversion, and closed-loop performance measurement across USG, CGC, and LATAM. Define the lead lifecycle across capture, enrichment, scoring, qualification, routing, nurture, sales acceptance, opportunity conversion, recycling, and disposition.
Why It Might Be a Fit
This role requires a deep expertise in lead lifecycle design, demand generation, campaign automation, digital customer segmentation, audience strategy, lead scoring, routing, nurture, funnel optimization, and sales handoff, including the use of behavioral, firmographic, transactional, account, product-interest, and lifecycle data to create actionable segments and personalized journeys.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Analytics, Economics, Data Science, or a related discipline
- 8+ years of progressive B2B lead management, demand generation, growth marketing, or performance marketing experience
- Deep expertise in lead lifecycle design, demand generation, campaign automation, digital customer segmentation, audience strategy, lead scoring, routing, nurture, funnel optimization, and sales handoff
- Advanced experience with performance measurement, attribution, experimentation, funnel analytics, dashboarding, and translating insights into investment decisions
- Proven experience owning B2B lead management processes and applying product ownership practices
- Proven experience with Salesforce CRM and Salesforce Marketing Cloud; experience with Adobe Analytics or GA4, Power BI, and account-based marketing platforms is preferred
Benefits
- Two medical insurance options
- Vision and dental coverage
- 401(k) Investment Plan with company match
- Pension plan
- Life insurance
- Accident insurance
- Legal insurance
- Pet insurance
- Quarterly (hourly) / Annual (salary) bonus potential
- Paid time off
- Paid holidays
To apply for this job please visit careers.usg.com.
Follow us on social media