Marketing Technology Owner

Role Overview

Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data, orchestration, personalization, and content. Evaluate new technologies and enhancements; build business cases and ROI models and establish KPIs and measurement frameworks tied to business outcomes.

What You Will Do

Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager. Work with team to build and execute on a data driven conversion optimization program, leveraging experimentation and personalization tools.

Why It Might Be a Fit

Strategic thinking with strong execution discipline. Influential communicator across technical and non-technical teams. Data-driven decision making skills.

Requirements

• Strategic thinking with strong execution discipline
• Influential communicator across technical and non-technical teams
• Data-driven decision making skills
• Comfort navigating ambiguity and complex stakeholder environments
• Strong governance mindset balanced with marketing agility
• Hands-on ownership experience with enterprise MarTech platforms
• Strong understanding of customer data, identity, consent, and personalization
• Proven ability to translate business strategy into technical execution
• Experience managing vendors, budgets, and complex cross-functional initiatives
• Proven experience optimizing digital customer journeys and funnels in complex, multi channel environments