Manager, Performance Marketing

On Site Full TimeCanadaViral Nation Inc.

Role Overview

The Manager, Performance Marketing leads the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives. They own campaign performance across paid social, paid search, and programmatic, and translate client goals into media plans.

What You Will Do

The Manager, Performance Marketing will lead the development and execution of full-funnel, cross-channel paid media strategies, own campaign performance, translate client goals into media plans, and manage and strengthen client relationships.

Why It Might Be a Fit

The ideal candidate will have 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search. They will also have experience mentoring team members, supporting growth goals, and education of strategic media planning best practices.

Requirements

  • 4+ years of performance-driven digital marketing experience
  • Deep expertise in paid social
  • Strong working knowledge of paid search
  • Programmatic experience a strong asset
  • Experience mentoring team members
  • Experience managing vendor and platform relationships
  • Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques
  • Excellent client management and communication skills
  • Proficiency in the Google Suite and project management tools

Benefits

  • Comprehensive benefits
  • Total rewards package
  • Annual salary range of $85,000 to $100,000
  • Performance-led compensation
  • Market-aligned compensation
  • Internal pay equity
  • Regular performance reviews and check-ins

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