Product Marketing Manager

Role Overview

The Product Marketing Manager will own the marketing plan for Visa’s consumer apps growth, driving app downloads and MAU through DTC and issuer-led campaigns. The role combines product and consumer-app growth instincts with strong storytelling and campaign execution.

What You Will Do

Key responsibilities include owning the marketing plan for Visa’s consumer apps growth, prioritizing benefits across five pillars, building and maintaining editorial strategy, and translating consumer behavior data into sharper campaign and content decisions.

Why It Might Be a Fit

The right candidate is equally comfortable running a two-way working model with Product, feeding market-level consumer insight into benefit prioritization, as they are building a DTC app-acquisition campaign.

Requirements

• 5 or more years of relevant work experience
• Bachelor’s Degree or at least 2 years of work experience with an Advanced Degree
• Experience in product marketing, growth marketing, consumer app marketing, loyalty/benefits marketing, or a related field
• Experience in payments, financial services, fintech, digital wallets, loyalty & rewards, or other consumer-facing B2C/B2B2C environments
• Strong written, verbal, and presentation skills
• Experience collaborating across product, regional marketing, partner/issuer, and creative/media teams in a matrixed organization
• Strong organizational and project management skills
• Ability to influence stakeholders, navigate ambiguity, and drive initiatives forward without direct authority
• Fluency with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• Professional development opportunities