Principal Product Marketing Manager

Role Overview

The Principal Product Marketing Manager serves as a commercial leader for the Empower business, ensuring alignment between product strategy, market opportunities, customer needs, and commercial execution. This role combines traditional product marketing responsibilities with commercial operations leadership, connecting Product Management, Sales, Marketing, Finance, Services, Customer Success, and Regional Commercial teams to drive growth.

What You Will Do

The successful candidate will own the commercialization process across the Empower portfolio, ensuring that product investments are translated into compelling market stories, effective sales motions, optimized pricing strategies, and measurable business outcomes. This individual will help drive strategic market understanding, competitive positioning, customer engagement, messaging, commercialization, and go-to-market execution.

Why It Might Be a Fit

The ideal candidate will have demonstrated success leading cross-functional initiatives involving multiple stakeholders, experience developing go-to-market strategies and launch plans, and strong analytical skills with the ability to turn business data into actionable insights.

Requirements

• Bachelor’s degree in Business, Marketing, Life Sciences, Chemistry, Informatics, or a related discipline
• 7+ years of experience in product marketing, commercial strategy, sales enablement, commercial operations, product management, or related roles
• Demonstrated success leading cross-functional initiatives involving multiple stakeholders
• Experience developing go-to-market strategies and launch plans
• Strong analytical skills with the ability to turn business data into actionable insights
• Exceptional written, presentation, and communication skills

Benefits

• Dental insurance
• Vision insurance
• 401(k) plan
• Paid time off
• Paid holidays
• Flexible work arrangements