Director, Regional Marketing Analytics

Role Overview

As a key member of Western Union’s Digital organization, this role leads marketing analytics and performance measurement to guide marketing investment decisions, optimize channel mix, and identify scalable growth opportunities.

What You Will Do

Lead the marketing analytics strategy and roadmap, partnering with marketing leadership to guide investment decisions, growth priorities, performance measurement, and channel optimization.

Why It Might Be a Fit

Proven ability to connect analytics to business outcomes, translating data into recommendations that improve customer growth, marketing efficiency, channel mix, retention, LTV, and commercial performance.

Requirements

• Bachelor’s degree in a quantitative field such as economics, statistics, engineering, data science, analytics, business, or a related discipline
• 10-12+ years of experience in marketing analytics, growth analytics, data science, performance marketing analytics, or related analytical roles
• Deep marketing analytics experience, especially performance analytics across channels
• Advanced knowledge of marketing attribution, media mix modeling, incrementality testing, experimentation design, customer segmentation, LTV modeling, funnel analytics, and marketing ROI measurement
• Strong technical capability with SQL and BI/data visualization tools such as Tableau or Power BI
• Proven ability to connect analytics to business outcomes, translating data into recommendations that improve customer growth, marketing efficiency, channel mix, retention, LTV, and commercial performance

Benefits

• Paid Time Off
• Medical, Dental and Life Insurance
• Tuition Assistance Program
• Student Loan Repayment
• Parental Leave
• One day volunteer time off
• $0 Money Transfer Fee Discount Code – Quarterly
• Recognition Program “Game Changers”
• Employee Discount Program
• Global Adoption Assistance
• Global Scholarship Awards Program
• 401K plan