Digital Marketing Manager (MedTech | Global)

• A newly created role with real room to shape how the company shows up digitally, worldwide
• Global exposure from a Singapore base
• A company with a genuine innovation story to tell

About the company

Our client is a global medical technology company headquartered in Singapore, with a long history of pioneering minimally invasive treatments. Its technologies are used by clinicians in 100+ countries, and its portfolio spans capital equipment, lasers and AI-enabled digital tools.

About the role

This is a newly created role in the Digital Experience team at the Singapore HQ. It has a global remit. You’ll be the custodian of the company’s global digital marketing. You’ll build the playbook that regions follow and run campaigns with regional marketers and GMs. It suits a marketer who enjoys building something from an early stage and stays hands-on with content.

What you’ll do

• Build the global digital marketing playbook: processes, standards and best practices that scale across regions
• Lead the corporate website, global site and regional versions, covering content, SEO and conversion
• Drive organic social media: strategy, editorial calendar, content and community engagement
• Turn technical and clinical product information into clear, engaging content for healthcare professionals and patients
• Partner with regional marketers and GMs to understand local needs and roll out global campaigns
• Work closely with the global product management team in Europe
• Run demand generation through email, lead capture and selective paid media, and report on impact from engagement to MQL, SQL and pipeline
• Use AI tools to speed up content creation and campaign optimisation, and help the wider team adopt AI in marketing

What you’ll bring

• 6+ years in digital marketing, with B2B or mixed B2B/B2C experience (purely B2C backgrounds won’t fit this role)
• Strong track record in organic social and content marketing. You write and create content yourself.
• Hands-on experience with website management, SEO and email marketing
• Ability to link digital metrics to business outcomes
• Experience working with global or regional stakeholders; healthcare, MedTech or B2B tech background is a plus
• Practical experience using AI tools in marketing work
• Familiarity with marketing automation, CRM, CMS and analytics tools
• Comfortable with an occasional call or post outside Singapore hours, given the global scope

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Tagged as: Pipeline Management, SQL