Marketing Manager (Shop by COMO)

The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group’s businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).

Shop by COMO (SBC) is the curated lifestyle retail arm of the COMO Group, bridging the worlds of fashion, wellness and luxury hospitality.

Job Summary

We are seeking a resourceful, commercially driven Marketing Manager to lead the marketing engine for Shop by COMO. This is a hands‑on retail marketing role responsible for turning product, brand and trading priorities into campaigns and communications that drive traffic, conversion and revenue. The ideal candidate combines strong commercial and e‑commerce thinking with excellent copywriting and brand instincts, and will work closely with e‑commerce, merchandising, product and the wider COMO ecosystem to grow the business while maintaining a luxury lifestyle positioning.

Key Responsibilities

• Own the annual marketing strategy and calendar, aligning brand, product, seasonal and commercial priorities.
• Translate SBC’s brand pillars into compelling consumer narratives, campaigns and content.
• Plan and execute seasonal, product and tactical campaigns in line with inventory, launches and key trading opportunities.
• Define campaign objectives, audiences, messaging, timing and channel strategy, and guide creative development.

Retail Trading

• Work closely with e‑commerce and merchandising to drive traffic, conversion and revenue.
• Identify opportunities across product launches, trading periods, and customer behaviour.
• Use performance and customer insights to optimise marketing activity and improve commercial results.
• Lead CRM and lifecycle initiatives to drive customer acquisition, engagement, retention and repeat purchase

Content, Copywriting & Communications

• Develop campaign concepts, messaging and customer‑facing content across CRM, social, onsite, editorial and PR.
• Write and edit high‑quality campaign copy, press releases, email communications and product storytelling.
• Ensure communications are both compelling and consistent with SBC’s luxury positioning and tone of voice.

COMO Ecosystem, PR & Partnerships

• Leverage the wider COMO ecosystem to build awareness and create opportunities to convert COMO guests and customers into SBC customers.
• Work across business units and external partners to develop relevant collaborations, partnerships and communications opportunities.
• Manage PR, affiliates and external partners to maximise brand visibility and reach.

Budget & Performance

• Manage the annual marketing budget, prioritising activity based on commercial objectives and return on investment.
• Track key marketing and e‑commerce KPIs and use insights to inform priorities and investment.
• Balance luxury brand equity with commercial performance and operational discipline.

Prerequisite

• 8+ years of marketing experience across luxury retail, fashion, hospitality or lifestyle.
• Proven experience developing and executing marketing strategies that drive commercial and e‑commerce growth.
• Strong retail and e‑commerce understanding, including product, customer journey, conversion and trading considerations.
• Excellent copywriting skills, with experience developing campaign, editorial content.
• Strategic thinker who can also drive execution.
• Strong stakeholder management skills, with the ability to navigate a complex, multi‑business‑unit environment.
• Resourceful, highly organised and able to manage multiple priorities in dynamic environment.
• Strong eye for luxury aesthetics, design and brand expression.

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