Senior Marketing Manager

About The Role

EPOS is a fast-growing AI-enabled digitalisation company building Southeast Asia’s leading SME point-of-sale digitalisation ecosystem. In Singapore, we operate across two commercial tracks: a high-ticket legacy POS solution, and EPOS360 — an all-in-one app-based digitalisation solution built for high-volume merchant acquisition.

The Marketing Manager, Singapore will be the day-to-day owner of Singapore marketing execution. Reporting to the Head of Marketing, International, this person will translate strategy into ground-level delivery — guiding the Singapore marketing team, driving demand generation across both business lines, and ensuring campaigns are executed with discipline and commercial intent.

This is a role for a hands-on, commercially minded marketer who thrives on ownership. You will not be waiting for direction on every initiative — you will be expected to make decisions, hold the team accountable, and deliver results in a fast-moving environment. There is a clear growth path for the right person.

What You’ll Do

Team Leadership & Day-to-Day Execution

Own the day-to-day running of the Singapore marketing team, spanning performance, social media, content, design, and video production
Bridge strategy set by the Head of Marketing and on-the-ground execution — ensuring the team is aligned, unblocked, and moving
Hold team members to a high standard of output and support their professional development
Make decisions independently on execution, escalating only where strategic direction is required

Demand Generation & Campaign Management

Plan and execute integrated demand generation campaigns supporting both the revenue and merchant acquisition teams
Manage and optimise paid performance campaigns across Meta, Google, and other relevant channels — with the ability to step into hands-on execution when required
Drive EDM nurturing flows, WhatsApp broadcast campaigns, and direct mail initiatives
Plan and execute sales workshops, merchant events, and activations in support of both commercial teams

Social Media & Content

Oversee Singapore’s social media output — ensuring content is strategically sound, not just on-trend
Work with the social media and content team to raise the quality bar on messaging, positioning, and storytelling
Collaborate with the videographer and design team to ensure assets meet brand and campaign standards

Performance & Reporting

Own Singapore marketing KPIs — lead volume, cost per lead, merchant acquisition numbers, campaign ROI
Report performance clearly and regularly to the Head of Marketing, with data-driven recommendations for improvement
Continuously identify gaps and inefficiencies in the current marketing mix and propose solutions

Requirements

minium 10 years of marketing experience, with a meaningful portion in a lead or manager-level capacity
Strong performance marketing foundations — you have planned, built, and optimised paid campaigns, and can read the numbers critically
Experience running demand generation programmes: EDM, paid media, events, WhatsApp, or direct mail
A track record of managing or guiding junior marketers and holding team output to a high standard
Background in fintech, payments, or B2B SaaS is strongly preferred
A commercial mindset — you understand that marketing exists to drive business outcomes, not just brand awareness
Someone who operates with urgency, takes ownership, and doesn’t need hand-holding on the day-to-day
Comfortable working in a lean, fast-moving environment where priorities shift and resourcefulness matters

Tagged as: Data Analysis