Senior Manager I, Biz Dev and Product Marketing

As part of the Aftermarket Product & Support (APS) organization, the Senior Manager of Business Development & Product Marketing is responsible for driving the growth and profitability. Reporting to the Director, this role leads the development and commercialization of differentiated solutions, spare parts, and service offerings that enhance customer value, expand recurring revenue streams, and strengthen lifecycle engagement across the installed base. This role is based in Singapore.

Responsibilities:

• Develop and execute the product and commercial strategy for Advanced Solutions, Spares, and Services in alignment with APS business objectives and growth priorities.
• Own the lifecycle management of assigned aftermarket offerings, including market assessment, customer requirements, value proposition development, roadmap planning, positioning, pricing, launch, and performance optimization.
• Identify, evaluate, and commercialize opportunities in service contracts, uptime solutions, value-added services, spare parts programs, installed-base monetization, and recurring revenue business models.
• Partner with sales, service, engineering, operations, and finance teams to develop scalable solutions and effective go-to-market strategies that address customer needs.
• Engage strategic customers and key semiconductor manufacturers to understand operational challenges, identify unmet needs, and develop differentiated value propositions.
• Conduct market, customer, and competitive analysis to assess growth opportunities, inform portfolio strategy, and support investment decisions.
• Develop product marketing collateral, sales enablement tools, customer business cases, and executive-level presentations to support commercial success.
• Define and monitor key business performance indicators, including revenue growth, profitability, adoption rates, customer satisfaction, and overall offering performance.
• Lead cross-functional initiatives from concept through commercialization, ensuring successful execution and continuous improvement of the aftermarket portfolio.
• Support long-term business planning, portfolio expansion, and strategic initiatives that strengthen APS’s aftermarket market position and customer value proposition.

Qualifications:

• Bachelor’s degree in Engineering, Business, Marketing, or a related discipline. An advanced degree or MBA is advantageous.
• At least 8- 15 years of experience in semiconductor equipment, industrial equipment, technology aftermarket, service products, product management, product marketing, business development, or related leadership roles.
• Strong exposure to front-end wafer fabrication customers and ecosystems, ideally supporting major semiconductor manufacturers.
• Demonstrated experience growing spares, services, contracts, lifecycle solutions, or solution-based offerings.
• Experience in a semiconductor equipment company with a substantial service and spare-parts business is preferred.
• Willing and comfortable to travel internationally up to 15 – 25% of the time

Company Overview

Founded in 1951, Kulicke and Soffa Industries, Inc. (NASDAQ: KLIC) specialize in developing cutting-edge semiconductor and electronics assembly solutions enabling a smarter and more sustainable future. Ever-growing range of products and services supports growth and facilitates technology transitions across large-scale markets.

Please refer to the website for more details: www.kns.com.

Kulicke & Soffa recruits on the basis of merit (such as skills, experience or ability to perform the job), regardless of age, race, gender, religion, marital status and family responsibilities, or disability.

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