Director, AI-Enabled Marketing Ops & Transformation

For this U.S. based position, the expected compensation range is $208,000 – 312,000 per year, which includes base pay and short-term incentive.

The compensation range for this full-time position applies to candidates located within the United States. Our salary ranges are determined by reviewing roles of similar responsibility and level. Within the salary range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training. Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits) flexible work arrangements, paid family leaves, 401(k) + match, well-being and recognition (including service anniversary) programs, 12 holidays per year, 15 days of paid time off per year (pro-rated in the first year of employment based on start date), opportunity to purchase company stock (eligibility depends on start date), and military leave benefits.

You must submit an online application to be considered for the position. The Company will accept applications on an ongoing basis until the position is filled.

If you believe this job posting is not compliant with applicable state pay transparency laws in the U.S., please notify the Company as soon as possible upon discovery by completing this form Job Posting Compliance Form.

The Director, Marketing Operations & Transformation is accountable for how marketing work gets done, designing and continuously improving the operating model, workforce, systems, AI adoption, and performance frameworks that enable Marketing to deliver greater impact with speed and at scale.

This role ensures NAM Marketing operates as a modern, performance-driven, AI-enabled function, tightly integrated with Strategy and Commercial Operations, Finance, and the global Marketing Performance Measurement organizations. It provides operational and strategic leadership across the organization, strengthening execution credibility, elevating performance storytelling, and accelerating transformation initiatives.

Jobs to Be Done (What This Role Exists to Accomplish)

1. Enable a Performance Marketing Function

Partner with Marketing Leadership, Strategy and Commercial Operations and global Marketing Performance Management to

• Align marketing metrics to pipeline, conversion, and commercial outcomes.
• Strengthen attribution models and leading indicator measurement.
• Build a clear performance narrative and improve outcome-based storytelling with Finance.
• Establish dashboards and learning loops for campaign, CRO, and digital performance.
• Ensure marketing planning, execution, and optimization are driven by insights, data, and ROI, not activity volume.

Outcome: Marketing is measured by contribution to growth, not just output.

2. Develop a Marketing Workforce Excellence Engine

Build capabilities and processes that elevate Marketing’s strategic, analytical, and commercial effectiveness.

• Strengthen strategic thinking, commercial partnership, and performance/analytics literacy.
• Design and operate a marketing value engine that converts:

• Brand and reputation into preference
• Engagement into demand
• Demand into qualified leads and pipeline
• Experiences (digital and physical) into long term customer value

• Establish foundational governance for investment scenarios, ROI criteria, and optimization pathways.
• Reduce dependency on manual work (asset resizing, data pulling, system updates, etc.).

Outcome: A high-performing marketing organization that consistently converts investment into company positioning and commercial value.

3. Manage Key Marketing Practices Across the Organization

Stand up a centralized practice team to maintain excellence and drive innovation across core marketing practices.

• Govern campaign frameworks, journey architecture, marcom standards, and segment marketing practices.
• Embed data, AI, experimentation, and CRO methodologies into practice design.
• Partner cross-functionally to ensure alignment across all go-to-market motions.

Outcome: Marketing operates with clear, consistent and mastered practices that enable the workforce to maintain high performance across all deliverables.

4. Define and Maintain Marketing Roles, Responsibilities, and Ways of Working

Define, standardize and deploy roles & responsibilities for NAM Marketing, including human-led, human-assisted, and agent-led roles as AI adoption increases.

• Establish consistent onboarding, training, and enablement for both people and agent-enabled workflows.
• Clarify operating norms, handoffs, and accountability models across teams and tools.
• Build a more disciplined operating system to ensure strategic plans maintain momentum from approval to delivery.
• Partner with Strategy & Commercial Operations, Global Customer Experience and Technology as well as global Marketing Performance Management organizations to deliver mission

Outcome: Greater clarity, execution credibility, and predictable cross-functional collaboration.

5. Design and Enable an Agentic Marketing Workforce

Define and operationalize a hybrid human + agent workforce model that accelerates Marketing productivity.

• Lead the NAM Marketing AI roadmap and adoption strategy, ensuring strong governance (brand, legal, trust, and quality).
• Deploy use case driven workflows across campaign planning, content, ABM, analytics, and CRO.
• Reduce time spent on repetitive, low value work through automation and agent-led tasks.
• Maintain momentum in AI adoption leadership, avoiding slowdowns due to organizational transitions.

Outcome: Higher productivity, reduced cycle times, and a future-ready workforce.

Core Responsibilities

Marketing Operations & Functional Excellence

• Govern the end-to-end marketing operating model and drive simplification and standardization.
• Improve execution credibility through strong process discipline and cross-functional alignment.
• Act as an integrator across marketing sub‑functions to improve coordination and speed.
• Ensure connected operating rhythms with Commercial Ops and Finance.
• Close organizational gaps in execution, measurement, and strategic follow-through.

Integrated Planning, Processes & Execution

• Own annual and quarterly planning, prioritization, and resource/capacity management.
• Ensure strategic initiatives have clear execution roadmaps, milestones, and accountability.
• Establish PMO and Lean Practice disciplines, including milestone tracking, risk management, dependency mapping, and escalations.
• Maintain operating rhythm for the NA Marketing Leadership Team (MBRs, QBRs, planning cycles).

Performance, Analytics & Measurement Partnership

• Build and govern performance dashboards for pipeline, engagement, influence, and conversion.
• Improve attribution rigor and integrate CRO insights into performance loops.
• Partner with Finance to govern budget scenarios, forecasting, and investment storytelling.
• Ensure insights, drive planning, optimization, and reinvestment decisions.

AI-Enabled Marketing & Automation

• Lead AI adoption, defining roadmaps, governance, and scaling plans across functions.
• Partner with CXCT, IT, Digital, Campaigns, Commercial Ops, and Global Marketing Performance Measurement to expand automation and agent-led execution.
• Ensure safe, governed, and high value AI use that accelerates productivity.

Workforce Development & Capability Building

• Define and execute a capability roadmap that strengthens analytics, experimentation, strategic thinking, and commercial partnership.
• Embed AI literacy, CRO skills, and performance-centric decision-making.
• Build a culture of continuous improvement, accountability, and operating rigor.
• Partner with HR and Commercial Operations on workforce planning and readiness.

Success Measures

• Clear linkage between budget, performance, and growth narrative
• Stronger operating discipline
• Increased AI adoption and measurable productivity gains
• Improved conversion rates
• Greater influence with Commercial Ops, Finance, and business leadership
• Strategic initiatives executed with clarity, speed, and accountability
• A trusted, insight-driven performance management framework

Let us learn about you! Apply today.

Experience & Profile

• 12–15+ years in marketing operations, transformation, commercial enablement, or related roles
• Proven experience in operating model design, transformation, performance management, and execution excellence
• Demonstrated success driving AI adoption
• Experience with attribution, CRO, and digital performance measurement
• Ability to partner with senior leadership across CXCT, Commercial Ops, Sales Functions, Finance, and IT
• Strong strategic thinking paired with disciplined operational leadership
• Lean practitioner

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

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Tagged as: Account-Based Marketing, Attribution Modeling, Clari, Forecasting, Pipeline Management