Director of Brand Marketing

Director of Marketing & Brand Strategy

Central Valley, California

$170,000 – $195,000 annually

Full-Time

Talent Group is partnering with an established, privately held consumer products company to identify a Director of Marketing & Brand Strategy.

Reporting directly to the President & CEO, this senior leadership role will own marketing and brand strategy while helping drive product innovation, customer growth, and overall business performance.

We are seeking a commercially minded marketing leader who can balance big-picture strategy with hands-on execution and understands that marketing is a key driver of profitable growth.

Key Responsibilities

• Develop and lead the company‚Äôs overall marketing and brand strategy
• Strengthen brand positioning, messaging, storytelling, and packaging
• Lead digital marketing, e-commerce, social media, email, and content strategy
• Partner with Sales to generate demand and identify new growth opportunities
• Collaborate with Product Development on consumer insights, product positioning, launches, and go-to-market strategy
• Manage marketing budgets, agencies, creative partners, analytics, and ROI
• Lead and develop the marketing function while establishing clear priorities and measurable goals

What We’re Looking For

• 10‚Äì15 years of progressive marketing experience with leadership responsibility
• Experience within CPG, food, beverage, consumer products, or a related industry
• Proven success building brands and executing multi-channel marketing strategies
• Experience with product launches, packaging, digital marketing, and e-commerce
• Strong understanding of consumer insights, analytics, KPIs, and marketing ROI
• Exceptional communication and cross-functional leadership skills
• Strategic, entrepreneurial, collaborative, and results-driven leadership style

Compensation & Benefits

Base Salary: $170,000 – $195,000 annually

Competitive benefits include medical and dental coverage, 401(k) with company match and discretionary contribution, immediate vesting, paid vacation, and 11 paid holidays.

The Opportunity

This is a highly visible opportunity to work directly with executive leadership and help shape the next stage of growth for an established organization.

The right leader will have the opportunity to build brands, influence innovation, strengthen customer growth, and make a measurable impact on the business.

Talent Group is conducting this search on behalf of our client. All inquiries and candidate information will be handled confidentially.