Product Marketing Manager

Product Marketing Manager

Our client is a rapidly growing healthcare SaaS company helping hospitals and health systems manage vendor credentialing, compliance, and facility access.

About the role

They are seeking a Product Marketer who can bridge the gap between product strategy and market impact. This role is ideal for a candidate who has a passion for storytelling, exceptional writing abilities, and a talent for translating complex products into compelling customer narratives.

You will own product positioning, messaging, go-to-market strategy, launch execution, and sales enablement. Working closely with Product, Sales, Customer Success, and Executive Leadership, you will shape how our products are perceived, adopted, and loved by customers.

Key Responsibilities

· Develop clear, differentiated product positioning and messaging for target audiences.

· Lead go-to-market strategy and execution for product launches and feature releases.

· Create high-quality written content including product briefs, web copy, sales presentations, customer communications, thought leadership articles, and competitive battle cards.

· Partner with Product Management to deeply understand customer needs, market trends, roadmap priorities, and product capabilities.

· Conduct market, customer, and competitive research to identify opportunities and inform strategy.

· Enable Sales and Customer Success teams with training, messaging frameworks, and customer-facing materials.

· Build compelling customer value propositions and product narratives.

· Drive adoption and engagement through targeted marketing initiatives.

· Measure and optimize launch effectiveness, product adoption, and market performance.

· Serve as the voice of the customer in cross-functional planning and execution.

Qualifications

· 5+ years of experience in Product Marketing, Content Marketing or demand experience in a B2B or B2C technology company.

· Proven ability to communicate complex technical concepts in simple, compelling language.

· Outstanding writing, editing, and storytelling skills with a portfolio of customer-facing content.

· Experience launching products and driving cross-functional initiatives.

· Strong understanding of customer research, product strategy, and go-to-market execution.

· Ability to influence stakeholders across Product, Engineering, Sales, and Marketing.

· Experience working directly with executive leadership and presenting strategic recommendations.

· Bachelor's degree or equivalent practical experience.

Compensation

$120,000 + annual bonus + benefits

There will be some travel to trade shows and events. Approximately 1/quarter.