Growth Marketing Manager [Remote]

Role Overview

The Growth Marketing Manager partners with the CEO and leadership team to define Workshop Digital’s marketing strategy and is responsible for increasing Workshop Digital’s brand visibility and driving qualified pipeline for the Business Development team.

What You Will Do

The Growth Marketing Manager builds and executes the annual marketing plan, stewards the Workshop Digital brand, and manages the Marketing Coordinator.

Why It Might Be a Fit

This role requires 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth, and proficiency in digital marketing channels, including SEO, paid media, email, LinkedIn, and content marketing.

Requirements

• 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth
• Agency or professional services marketing experience strongly preferred
• 2+ years of people management experience, including coaching, performance reviews, hiring, and development
• Experience building and owning a marketing plan and budget
• Proficiency in digital marketing channels, including SEO, paid media, email, LinkedIn, and content marketing
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., GA4)
• Familiarity with AI search, answer engine optimization, and using AI tools to improve marketing workflows
• Excellent writing skills, with a portfolio of work to share
• Experience managing freelancers, agencies, or vendors
• Creative thinker with a data-driven and analytical mindset
• Strong project management skills with the ability to manage multiple projects simultaneously
• Clearly and effectively articulates thoughts and ideas
• Excellent written, verbal, and interpersonal communication abilities
• Ability to adapt to a fast-paced, dynamic environment
• Proficiency with Microsoft Office and Google Workspace
• Experience working in an agile team environment
• 4-year degree in Marketing, Business, Communications, or a related field preferred
• Relevant certifications (e.g., Google Analytics, HubSpot) are a plus

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness)

Tagged as: Data Analysis, Google Analytics, HubSpot, Pipeline Management, Project Management