Demand Marketing Manager

Role Overview

The Demand Marketing Manager drives enrollment growth through acquisition programs across digital and direct mail channels. The role generates qualified inquiries, improves marketing efficiency, and converts prospective families into enrolled travelers.

What You Will Do

Develop and execute acquisition strategies, partner with Creative and Analytics teams, build marketing programs, coordinate campaigns across digital and direct mail channels, lead acquisition efforts across paid search, paid social, display, retargeting, direct mail, and emerging channels.

Why It Might Be a Fit

The ideal candidate brings deep digital lead generation expertise and strong analytical skills, has an ownership mindset, and is a proactive problem solver who thrives in a changing environment.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 6+ years of experience in demand generation, acquisition marketing, or performance marketing.
• Hands-on experience in paid search and paid social lead generation, including audience targeting, retargeting, and conversion optimization.
• Proven record of driving measurable results across paid and owned marketing channels.
• Strong analytical skills, with the ability to translate data into clear actions and recommendations.
• Hands-on experience with Power BI or a similar reporting tool.
• Experience influencing marketing budgets and optimizing investment based on performance.
• A proactive problem solver who takes ownership and thrives in a changing environment.
• Strong project management, communication, and cross-functional collaboration skills.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement.
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually.
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and hybrid office opportunities.
• Encouraged participation in a wide variety of Employee Resource Groups.
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations.
• Paid parental, caregiver, and disability leave.
• Team Member Discount Program.
• Engaging, collaborative, and fun work environment.

Tagged as: Data Analysis, Power BI, Project Management