Manager Marketing & Communications

Role Overview

This position is responsible for the overall management of the creation and execution of strategic marketing plans that support strategic business priorities and operational goals. The marketing manager must have the ability to work within many areas of marketing and communications, including supervising team members; managing campaign budgets; placing media buys in a variety of formats; managing marketing campaigns across multiple marketing channels; planning and executing the social media strategy in support of assigned services; managing all internal and external communications; managing media relations; and developing copy and content that can be repurposed across multiple outreach channels.

What You Will Do

The marketing manager will lead the marketing and communications for clinical, academic, and research components. They will provide counsel and thought leadership to the senior leadership team on all matters related to marketing, communications, public relations, and media relations. They will also write, copy-edit, and proofread content marketing deliverables, serve as the primary spokesperson on all media matters, and develop and manage a rich content/editorial calendar.

Why It Might Be a Fit

The ideal candidate will have 7 years of experience in marketing, corporate communications, news media, public relations, or journalism, and a Bachelor’s degree in marketing, business, communications, public relations, journalism, or a related field. They will have strong creative and professional writing skills, proficiency with Adobe Creative Suite, and familiarity with CRM, SEO, and SEM best practices.

Requirements

• Bachelor’s degree in marketing, business, communications, public relations, journalism, or related field
• 7 years of experience in marketing, corporate communications, news media, public relations, or journalism
• Strong creative and professional writing skills
• Highly proficient with Adobe Creative Suite
• Familiarity with CRM
• Familiarity with SEO and SEM best practices
• Familiarity with web-based CMS and marketing analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Direct work experience in the healthcare industry (preferred)
• Strong Independent project management skills
• Firm understanding of print production and management
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Identify trends and insights, and optimize spend and performance based on the insights
• Able to think critically and exercise independent judgment and discretion
• Technology-savvy and resourceful
• Strong analytical skills and data-driven thinking
• Results-oriented and solution-focused with a problem-solving attitude
• Highly organized and able to exercise strong attention to detail
• An effective communicator in speaking and writing
• Self-motivated with a learning attitude and a sense of urgency
• Display strong management skills in tasks as well as ability to manage the greater team
• Manages budget on a daily basis
• Manages dissemination of WVU Medicine’s Policies and management systems
• Possess a high level of emotional intelligence

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Life insurance
• Disability insurance
• Paid time off
• Holidays
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays

Tagged as: Data Analysis, Project Management