Digital Marketing Strategist

Role Overview

The Digital Marketing Strategist manages the organization’s digital marketing ecosystem to drive audience growth, lead generation, customer engagement, and measurable business outcomes. This position executes and continuously improves integrated digital strategies across web, email, marketing automation, search, social media, paid media, and other digital channels.

What You Will Do

Develops and executes integrated digital marketing strategies and campaigns, manages digital channels, leads cross-functional digital initiatives, and analyzes digital marketing performance.

Why It Might Be a Fit

This role requires a strong analytical mind, excellent communication skills, and the ability to collaborate effectively across marketing, sales, technology, and other business functions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline
• 5+ years of experience in digital marketing, integrated marketing, marketing technology, demand generation, or a related field
• Advanced knowledge of digital marketing strategy and execution
• Strong knowledge of content management, customer relationship management, marketing automation, lead nurturing, workflow automation, lead routing, and digital platform integration concepts
• Ability to translate business objectives into integrated digital strategies, measurable goals, and actionable execution plans
• Strong analytical skills with the ability to define key performance indicators, interpret performance data, evaluate attribution, identify trends, and recommend optimization and investment priorities
• Demonstrated project management skills, including the ability to manage multiple concurrent initiatives, timelines, dependencies, budgets, external partners, and cross-functional stakeholders
• Strong knowledge of conversion optimization methods, including landing pages, calls to action, forms, user experience, audience segmentation, and testing methodologies
• Strong written, verbal, presentation, and interpersonal communication skills with the ability to communicate digital performance and technical concepts to varied audiences
• Ability to collaborate effectively across marketing, sales, technology, creative, customer-facing, and other business functions
• Strong organizational skills, attention to detail, sound judgment, and the ability to prioritize work and meet deadlines in a fast-paced environment
• Ability to develop, document, and improve digital marketing processes, workflows, and operating standards
• Ability to evaluate emerging digital technologies and practices and apply them appropriately to improve marketing effectiveness, efficiency, and customer experience

Tagged as: Data Analysis, Project Management