Senior Marketing Communications Strategist

On Site Full TimeAustin, Texas, United StatesAbbott

Role Overview

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. The Sr. Marketing Communications Strategist is responsible for developing and executing integrated marketing communication strategies that support business objectives, accelerate product adoption, and strengthen customer engagement across healthcare professional and patient audiences.

What You Will Do

Develop integrated marketing communication strategies and annual marketing plans aligned with business objectives, market opportunities, and commercial priorities. Develop audience segmentation strategies and customer journey frameworks that support engagement, awareness, consideration, and adoption objectives.

Why It Might Be a Fit

This role translates market insights, customer needs, and business priorities into impactful omnichannel marketing programs that drive awareness, consideration, and adoption. The Sr. Marketing Communications Strategist will work closely with product marketing, sales, digital marketing, clinical, regulatory, legal, and agency partners to develop audience-driven communication strategies, lead campaign planning and execution, and leverage performance analytics to optimize marketing effectiveness.

Requirements

  • Bachelor’s Degree in related field or equivalent combination of education and work experience.
  • Minimum 5 years of experience in healthcare, life sciences, or technology based products.
  • 2 years minimum of marketing experience preferred.

Benefits

  • Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree.
  • Dental insurance
  • Vision insurance

To apply for this job please visit abbott.wd5.myworkdayjobs.com.

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