Acquisition Marketing Manager – Demand Generation

Role Overview

As Acquisition Marketing Manager, Demand Generation, you will own prospect marketing and the acquisition advertising budget end to end, generating net-new demand across every market and driving a steady stream of qualified traffic to Armstrong.com.

What You Will Do

You will generate net-new demand, own paid media strategy and execution, optimize ad spend and media mix, and retargeting and re-engagement.

Why It Might Be a Fit

You will shape first impressions at scale, own the prospecting media budget, and experiment with emerging channels and technology.

Requirements

• 4+ years in demand generation, media planning and buying, or performance marketing, ideally in telecom or another subscription business
• Hands-on experience running paid social, display and programmatic, paid search, and out-of-home campaigns
• A track record of managing and optimizing advertising budgets to efficiency and ROAS targets
• Understanding of how to tailor demand generation to different customer segments and prospect journeys
• A data-driven approach, fluent in analytics, dashboards, and performance reporting
• A creative instinct for turning brand strategy into campaigns that get noticed
• Comfort embracing emerging technology, including AI, to work more efficiently
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience

Benefits

• Competitive compensation
• Benefits
• Collaborative culture built on trust and local roots