Senior Demand Generation Specialist, Hotels

Role Overview

The Senior Demand Generation Specialist will own the inbound engine for the Hotels Acquisition team, building the Hotels inbound motion from the ground up across EMEA, and accelerating growth for Airbnb’s Hotels supply.

What You Will Do

Define and own the EMEA inbound strategy and roadmap, build and scale multi-channel inbound programs, and track, report, and optimize against pipeline contribution metrics.

Why It Might Be a Fit

This role sits at the center of Airbnb’s highest-priority supply growth initiative, with direct visibility to senior leadership and the ability to shape how the world’s most recognized travel brand expands into professional hospitality.

Requirements

• 8+ years of experience in B2B demand generation or growth marketing
• Proven track record of building inbound programs that generate measurable sales pipeline
• Hands-on experience with Salesforce, marketing automation tools, and paid channels
• Strong analytical, systems-driven approach; comfortable running campaigns yourself, not just briefing others
• Data-driven: you own your funnel metrics and can connect campaign activity to revenue impact
• Hands-on experience using AI tools to automate campaigns and create content at scale
• Strong sales alignment instincts; you treat AEs as internal customers
• Comfortable with ambiguity: able to shape your own scope, make the case for investment, and adjust quickly based on results
• Fluent in written and spoken English; additional European languages a plus
• Experience operating globally across multiple regions/languages a plus

Benefits

• Dental insurance
• Vision insurance
• Employee Travel Credits