Platform Business Development Manager – North West

Role Overview

As a commercially driven Business Development Manager, you will take ownership of a high-potential region and accelerate growth by building deep partnerships with adviser firms across the North West. You will have genuine autonomy to shape your regional plan, backed by a collaborative national sales team, strong brand recognition, competitive pricing, and a broad investment offering.

What You Will Do

Your responsibilities will include taking full ownership of your regional business plan, building strong partnerships with financial advisers and firms, collaborating with the national sales team, promoting AJ Bell’s investment solutions, and overseeing the onboarding of new firms.

Why It Might Be a Fit

This role offers real scope to make your mark, with opportunities to win new firms, influence platform adoption, and become a trusted partner to advisers. You will have the autonomy to shape your regional plan and work collaboratively with a national sales team.

Requirements

• Proven success in a field-based sales or business development role within the investment platform or financial services market.
• Strong network of IFA and adviser firm relationships.
• In-depth understanding of platform propositions, SIPP, and investment solutions.
• Level 4 Diploma in Regulated Financial Planning (desirable).

Benefits

• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary sales bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme
• Life at AJ Bell (includes regular social events, learning and development opportunities, and a friendly, supportive team environment)