Senior Manager, Growth Marketing

Role Overview

Drive profitable customer acquisition and repeat purchase for HydroPeptide’s digital business. This is a hands-on senior role for a test-and-learn operator who can balance strategy, execution, and team leadership.

What You Will Do

Own acquisition strategy and budget across paid media, influencer, creator, and affiliate, along with email and SMS strategy and calendar. You’ll be accountable for growing the customer base at a CAC the business can sustain.

Why It Might Be a Fit

You’ll oversee the Performance Marketing & Analytics Manager, manage paid media agency partners and freelancers, and work closely with Creative, Brand, the DTC Sites + Marketplaces Sr Manager, and Finance to turn first purchases into long-term customers.

Requirements

• 7+ years in growth or performance marketing
• 3+ years owning a seven-figure paid media budget
• Strong working knowledge of Meta Ads Manager and Google Ads
• Experience with affiliate, creator, or partnership programs
• Experience leading email and SMS strategy and calendars (Klaviyo preferred)
• Track record of scaling DTC customer acquisition profitably
• Strong grasp of CAC, ROAS, LTV, contribution margin, and attribution
• Experience managing agencies and building testing programs
• Comfortable in spreadsheets and dashboards, and clear in explaining results

Benefits

• Annual bonus potential

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