Role Overview
The Paid Media & Marketing Analytics Strategist serves as the organization’s subject matter expert for paid media strategy, performance marketing, and marketing analytics across Alliance Franchise Brands’ portfolio of franchise brands.
What You Will Do
This role is responsible for managing national paid media agency partnerships, local paid media support and troubleshooting, overseeing performance measurement and reporting frameworks, and supporting the implementation and governance of marketing analytics platforms.
Why It Might Be a Fit
The Paid Media & Marketing Analytics Strategist serves as the primary escalation point for paid media performance concerns and provides strategic recommendations that support franchise growth objectives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Analytics, Communications, or related field
- 5+ years of experience in paid media, digital marketing, marketing analytics, or marketing operations
- Proven experience managing agency relationships and performance-based marketing programs
- Strong understanding of paid search, paid social, programmatic advertising, digital marketing measurement, attribution modeling, and conversion tracking
- Experience analyzing marketing performance data and providing strategic recommendations that improve lead generation and business outcomes
- Experience with Google Analytics 4, Google Ads, Meta Ads Manager, dashboarding platforms, and marketing technology ecosystems
- Experience managing marketing technology platforms, user permissions, and platform administration
- Experience collaborating with Business Intelligence, technology, or data teams to support reporting and dashboard initiatives
- Proficient in Microsoft Office
To apply for this job please visit linkedin.com.
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