Digital Marketing Specialist

Role Overview

The Marketing team is responsible for educating the market and curbing our awareness issue and generating high-quality inbound leads that generate sales. As a Digital Marketing Specialist, you will play a pivotal role in accelerating growth by transforming brand awareness into a predictable engine for revenue and market expansion.

What You Will Do

Develop and execute AMAROK’s organic and paid search strategies across SEO, SEM, AEO, and GEO to drive measurable results. Build and optimize website content and technical SEO to improve search visibility and ROI maximization.

Why It Might Be a Fit

You will be responsible for planning, implementing, and managing the company’s overall search engine optimization (SEO) and pay-per-click (PPC) strategy. You will be working with external digital agencies to manage and scale paid campaigns across search, social, display, and emerging AI platforms.

Requirements

• 3-5 years of experience on search engine marketing (SEM) campaigns and SEO
• Proficient with hands on experience working in Google Analytics, Google Ads, Microsoft Advertising, Excel or Google Sheets, and other performance marketing tools
• Experience with Facebook Ads, LinkedIn, or other paid social and display networks
• Hands-on experience using AI advertising tools for automated bidding, audience targeting, and creative testing.
• Solid understanding of conversion tracking, multi-touch attribution, landing page optimization, and ROI measurement.
• Strong analytical, communication, project management, and collaborative skills across internal teams and agency partners.

Benefits

• Health Benefits (Medical, Dental & Vision)
• Matching 401K retirement plan
• FSA & HSA Account
• Tuition Reimbursement Program
• Short & Long-term disability
• Life Insurance
• Career advancement
• Generous PTO

Tagged as: Attribution Modeling, Excel, Google Analytics, Project Management