Marketing Manager SEO, AWS Search Marketing

Role Overview

The role involves owning the development, implementation, and optimization of the search experience across the AWS website. The successful candidate will be an advocate for SEO best practices and well-versed in what it takes to optimize a multi-thousand, high-traffic marketing website for search engine discoverability.

What You Will Do

Key job responsibilities include being the guardian for content quality and SEO best practices, educating marketers and content authors on SEO best practices, partnering with teams across the company to develop processes and mechanisms to ensure AWS website content adheres to SEO best practices, and maintaining a library of documentation and articles that educate the organization on SEO best practices.

Why It Might Be a Fit

The role requires a proven track record in managing SEO content strategy, a deep understanding of technical SEO, analytical skills to develop strategies grounded in data, and interpersonal and project management skills to harness the passion and energy of teams across AWS to deliver content to our customers.

Requirements

• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising
• 4+ years SEO experience, with the ability to define business impact and establish roadmaps incorporating SEO strategy and tactics
• Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its role alongside SEO

Benefits

• Dental insurance
• Vision insurance
• Prescription insurance
• Basic Life & AD&D insurance
• Supplemental life plans
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave