MarTech Lead, DCoE and MarTech, AWS Marketing

Role Overview

Lead the hands-on implementation, optimization, and scaling of Adobe Experience Platform (AEP), marketo, SFDC, or any other marketing automation and its connected ecosystem within AWS Marketing.

What You Will Do

Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA).

Why It Might Be a Fit

Translate campaign strategies into platform-native journey architectures, define entry criteria, branching logic, channel sequencing, and exit conditions. Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues.

Requirements

• Experience in driving end to end delivery, and communicating results to senior leadership
• 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles
• 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO/AJO B2B, and CJA
• 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations
• Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

Tagged as: Lead Scoring, Marketo, Salesforce