Senior Marketing Manager, Web Strategy & Program Lead

Role Overview

The Sr. Marketing Manager, Web Strategy & Program Lead will lead the execution of strategic web initiatives end-to-end, partnering with cross-functional teams to translate business objectives into delivered web experiences that serve customers globally.

What You Will Do

Key job responsibilities include leading strategic web projects, driving cross-functional alignment, owning CMS governance, and leading internationalization strategy and new market launches.

Why It Might Be a Fit

The ideal candidate is a strategic thinker who can also roll up their sleeves and execute, with a strong point of view on how web experiences should be built, governed, and scaled.

Requirements

• Experience leading cross-functional projects and managing large, complicated programs
• 6+ years of experience in web strategy, web operations, or digital program management
• Experience managing enterprise content management systems (CMS), including template development, page building, and publishing workflows
• Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics) and building reporting dashboards to measure site performance
• Working knowledge of SEO and AEO best practices and how they inform site architecture, content strategy, and page optimization
• Bachelor’s degree in marketing, communications, business, information systems, or a related field

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave