Product Marketing Manager

Hello there! We’re Appinio, the fastest (and coolest) market research platform. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make better data-driven decisions.

We started out in Hamburg back in 2014 but we’re now humbled to call the world our playground, with over 200 employees spread across 25 cities (we’re remote-first), 2000+ international clients and a panel reach of 7 million, globally.

Want to be a part of the Appinio movement? 🚀

Your mission as a Product Marketing Manager

Appinio is looking for a Product Marketing Manager (m/f/d) to lead our product marketing activities. Being Appinio’s first Product Marketing Manager, we’re looking for someone who is self-driven, has excellent storytelling skills and demonstrated proficiency in understanding and translating customer needs into a strategy.
In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth.

What you’ll be doing

• Drive initiatives to generate leads and maximize Appinio’s exposure. This entails proposing new channels, products or product features.
• Analyze customer needs to shape our value proposition, and craft targeted messaging strategies accordingly.
• Support building tools and content that our Sales and Marketing Teams need to differentiate Appinio effectively
• Improve our understanding of Appinio’s customers and competitors, through gathering feedback and insights from customers and competitor and market analysis
• Work closely with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, communication channels as well as identify revenue boosting opportunities

You will thrive in this role if

• You have a strong background in marketing, digital strategies, user experience, or product management.
• You have a minimum of 3 years experience in a similar role, ideally in a high growth, start-up environment
• You know how to craft content and messages that trigger our target group
• You have outstanding communication and presentation skills with an eye for details
• You have a portfolio of successful growth implementations and interventions.
• You are experienced in managing and delivering multiple priorities / projects to tight deadlines
• You are fluent in English, German is a plus

What’s in it for you?

• Flexibility Policy – meaning there is no hard cap on the number of vacation days
• Work-from-anywhere Policy
  • You have the chance to develop our amazing product from one of the countries where we operate: Spain, France, Germany, Portugal, the Netherlands or the UK
  • You have the chance to work outside of your country of residence for a maximum of 180 days per year, given that you have a valid work permit for that country
• All the hardware you need and your own MacBook
• In case you’re located in Hamburg or Berlin, you’ll get a Deutschlandticket or access to a mobility budget with the RYDES app to get you to and from the office space
• In case you’re located in Hamburg you’ll get access to our beautiful office in Hamburg’s city center – terrace and BBQ included 😉
• In case you are located in Germany or Spain, you will have access to a Subsidized Urban Sports Club membership
• In case you’re located in Berlin, you will have access to our Co-Working space to get together with our fellow Appinioneers

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We’re eager to hear from individuals who share our enthusiasm.

Appinio is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Tagged as: Product Marketing