Senior Manager, Account-Based Marketing (ABM)

Role Overview

We’re looking for a Sr. Manager of Account-Based Marketing to own how Archive gets in front of the brands we want to work with, and to build the system that engineers that outcome at the account level, not just the individual outreach level.

What You Will Do

You’ll own the account-based marketing target; meetings held and opportunities created across our named account list, forecast it accurately, and report progress account by account, not just in aggregate.

Why It Might Be a Fit

This is a role for someone who can map an entire buying committee at a target brand, know who cares about sustainability, who cares about margin recovery, and who’s the technical evaluator — and then orchestrate a sequence across email, LinkedIn, paid, and real-world touches that reaches each of them with the right message at the right moment.

Requirements

• 4+ years in ABM, demand generation, growth marketing, or outbound strategy, at least some of it in B2B with considered, multi-stakeholder sales cycles.
• Direct ABM experience — you’ve run account-level (not just persona-level) campaigns, and can talk specifically about how you mapped a buying committee and sequenced multi-channel touches against it.
• You are an exceptional writer. You can research a brand and a person and produce outreach that earns a reply, and you take real pride in the craft.
• You think in systems. You can describe an ABM engine you designed — not just operated — where research, signal, sequencing, and reporting connected end to end and got easier to run the second time.
• You’re AI-native, with specifics. You can walk us through at least two workflows you personally built or rebuilt using AI tooling — ideally including signal detection, account/contact research, or content generation at the buying-committee level.
• You’re creative and a bit relentless. When the account list is small, finite, and known, the job becomes about finding the angle no one else has tried. You have a track record of unconventional plays that worked, and a clear-eyed view of the ones that didn’t.
• You execute. There is no team beneath you. You own the strategy and you build the thing.
• You’re organized enough to drive other people. You can hold AEs and a BDR to account-level commitments you don’t have direct authority over, and keep dozens of account plays moving without dropping any.
• You can build credibility with an adjacent team. You can describe a time you had to earn trust from sellers or another function, and what actually changed their minds.
• You’re comfortable in Salesforce and a modern GTM/ABM stack. We currently use Clay, Apollo, Sales Navigator, Gong, and HubSpot. You have opinions on how these should fit together — including where a dedicated ABM or intent-signal platform would earn its place — and what’s overkill for a 300-account universe.
• You’re data-literate and comfortable owning a number, reporting account-level progress toward it, and explaining why an account moved or stalled.
• You care about sustainability and believe in the power of secondhand shopping to transform the industry.

Benefits

• Employee and dependent healthcare
• 401(k) enrollment
• Equity (for certain roles)
• Full benefits package

Tagged as: Account-Based Marketing