CRM & Marketing Automation Analyst

Role Overview

As a CRM & Marketing Automation Analyst, you will build and operate automated journeys in Salesforce Marketing Cloud, configure entry and exit rules, create and maintain data extensions, and execute multi-channel campaigns. You will work with the Client Strategy Team to translate business needs into CRM configurations and solutions.

What You Will Do

Your day-to-day responsibilities will include building and operating automated journeys, configuring entry and exit rules, creating and maintaining data extensions, and executing multi-channel campaigns. You will also perform technical QA and monitoring of journeys and automations, and identify opportunities to automate manual activities.

Why It Might Be a Fit

To be successful in this role, you will need to have practical experience with Salesforce Marketing Cloud, especially in Journey Builder, Automation Studio, and Data Extensions. You will also need to have knowledge of SQL applied to CRM for segmentation, treatment of bases, and automations. Additionally, you will need to have experience in CRM operations with multiple demands and stakeholders, and be able to work with autonomy in daily demands.

Requirements

• Practical experience with Salesforce Marketing Cloud, especially in Journey Builder, Automation Studio, and Data Extensions
• Knowledge of SQL applied to CRM for segmentation, treatment of bases, and automations
• Experience in CRM operations with multiple demands and stakeholders
• Ability to work with entry, exit, eligibility, exclusion, and suppression rules
• Ability to identify problems in existing journeys/automations and implement improvements
• Experience with other automation/CRM platforms, such as RD Station, HubSpot, or similar
• Experience with multi-channel operations, especially email, WhatsApp, and product channels
• Experience with integration between Salesforce Marketing Cloud and Sales Cloud
• Knowledge of AMPscript and content personalization
• Experience with CloudPages
• Experience with integrations or data ingestion from other platforms
• Experience in operations with multiple brands, BUs, or high operational complexity
• Experience with communication governance, including frequency rules, suppression, and prevention of overlap
• Experience in B2B context
• Basic/intermediate knowledge of HTML for CRM
• Salesforce Marketing Cloud certifications

Benefits

• Food and/or meal voucher
• Health and dental plan
• Transportation allowance
• Extended maternity and paternity leave
• Childcare allowance
• Health care partnership
• Incentive to education
• Discount on airline tickets
• Health plan for pets
• Access to Arco educational materials for children of employees
• Partnerships for MBA and Post Graduation