Senior Demand Generation Manager

Role Overview

The Senior Demand Generation Manager is responsible for planning, executing, and managing demand generation strategies and campaigns, working closely with the sales and marketing teams to align efforts and drive revenue, and using data and analytics to measure and improve the performance of demand generation efforts.

What You Will Do

Develop demand generation campaign strategies, analyze and assess the effectiveness of B2B marketing efforts, optimize marketing funnels and customer journeys, and partner with the analytics team to conduct in-depth analysis and attribution reporting.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in B2B demand generation roles, high proficiency in marketing automation tools, and a strong understanding of the digital customer experience.

Requirements

• Bachelors degree preferred; High School diploma or equivalency required
• 8+ years of experience in B2B demand generation roles
• High proficiency in marketing automation tools (HubSpot preferred) and CRM platforms
• Experience with marketing automation, lead management, attribution reporting, and sales and marketing technology platforms
• Strong understanding of the digital customer experience
• Knowledge of the education and/or healthcare market a plus
• Experience with deep involvement with Sales Leadership and Sales Operations
• Excellent analytical skills; ability to synthesize diverse data sets into actionable insights to drive business decisions
• Ability to thrive in high accountability environments where marketing contributes to and is charged with driving growth
• Strong presentation capability, collaboration, and interpersonal skills

Benefits

• Health, dental, and vision insurance
• Company paid life Insurance
• 401(k) with company match
• Paid time off and parental leave
• Employee assistance program
• Other wellness programs such as Headspace and Airvet
• Charitable matching program