Product Marketing Manager

Role Overview

As a Product Marketing Manager at Aventon, you’ll be the product marketing expert at the core of the Aventon narrative, collaborating with the Brand Director to steer the future of our award-winning lineup. You’ll work at the intersection of Product, Creative, and Brand Strategy, ensuring cohesive product positioning, storytelling, and successful launches.

What You Will Do

Translate complex product specifications into clear, compelling, customer-focused messaging, develop and execute product marketing strategies, and partner cross-functionally to ensure successful launches.

Why It Might Be a Fit

You’ll be passionate about cycling and knowledgeable about bike components, design, and performance, with a strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 3–5+ years of product marketing experience supporting consumer products
• Experience working with consumer products, preferably in cycling, outdoor, or lifestyle brands
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
• Excellent written and verbal communication skills
• Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment

Benefits

• Medical, Vision and Dental, Life Benefits
• Life & Supplement Life
• 401K retirement plan
• Vacation, Sick Leave & Personal Day
• Training and Development
• Employee Discounts on Bikes and Accessories