Marketing Manager

Welcome to BankSouth Mortgage! We’re a family committed to excellence, integrity, and community. Our Marketing Manager role is responsible for leading the day-to-day execution, operations, and performance of the marketing department, ensuring high-quality, compliant marketing output across all channels.

Requirements

• Bachelor’s degree in business, marketing, communications, or related field, or equivalent experience.
• 5+ years of marketing experience, including direct experience in mortgage marketing.
• 3+ years of experience leading a marketing team or managing cross-functional projects.
• Strong analytical skills with the ability to interpret CRM and marketing data, identify trends, and make data-driven recommendations.
• Hands-on experience managing CRM platforms and marketing automation tools, including workflows, segmentation, reporting, and lifecycle communications; HubSpot experience highly preferred.
• Proven ability to partner with Sales to support lead generation, lead management, and CRM strategies aligned with revenue goals.
• Experience developing and managing customer journeys across email, SMS, social, and other digital channels.
• Excellent written and verbal communication skills, with the ability to present insights and collaborate effectively with stakeholders.
• Strong project management and organizational skills with the ability to balance multiple priorities in a fast-paced environment.
• Creative, strategic thinker with a high attention to detail and commitment to producing accurate, high-quality work.

Benefits

• Comprehensive Health Package
• 401k Matching
• Life & Disability Insurance
• Employee Assistance Program
• FSA & DCA support