Client Growth Marketing Manager

Role Overview

We have an exciting new opportunity for an experienced and commercially minded Client Growth Marketing Manager to join our modern London office (hybrid working). Reporting to the Head of Marketing Campaigns (UK Employee Benefits), you will lead marketing to our existing corporate Employee Benefits clients, promoting the wider services and consulting support they do not yet buy.

What You Will Do

Own the Employee Benefits client growth marketing strategy, cross-selling and upselling across the client portfolio and driving increased client value, service adoption and revenue growth. Design and plan integrated client marketing campaigns, content and communications.

Why It Might Be a Fit

We would love to hear from you if you have extensive experience in B2B marketing, with a strong track record in marketing to existing clients: cross-sell, upsell, retention and lifecycle marketing.

Requirements

• Extensive experience in B2B marketing, with a strong track record in marketing to existing clients: cross-sell, upsell, retention and lifecycle marketing.
• Experience designing and executing client marketing plans end to end, from analysis through to delivery and measurement, as well as working closely with client-facing and sales teams to create and convert opportunity.
• Proficiency in marketing automation, CRM and campaign management tools, with confidence working with client and service data.
• Commercial mindset with the ability to link marketing activity to business outcomes.
• Confident working with data, able to interpret a client book and turn it into a prioritised plan.
• Excellent communication, stakeholder management and project management skills, with the credibility to influence client-facing teams.
• Self-sufficient, proactive and organised, comfortable owning a plan and working at pace.
• CIM qualification and/or a marketing-related degree.

Benefits

• Competitive annual bonus
• Core benefits including life assurance, income protection and private medical insurance cover
• A generous pension scheme
• Annual leave, increasing with service
• Access to the Howden flexible benefits programme, offering a wide range of benefits and discounts to support your wellbeing, family life and lifestyle

Tagged as: Project Management