Tourism Marketing Manager

Role Overview

The Destination Marketing Manager – Tourism, Partnerships & Influencer Marketing is responsible for growing Battersea Power Station’s profile as one of London’s leading retail, leisure and lifestyle destinations through strategic tourism marketing, destination partnerships and influencer engagement.

What You Will Do

Develop and implement Battersea Power Station’s tourism marketing strategy, supporting the destination’s long-term growth ambitions. Identify opportunities to grow domestic and international visitation through targeted tourism activity.

Why It Might Be a Fit

Success in this role will be demonstrated through: Growth in domestic and international visitation. Increased destination awareness and positive brand perception.

Requirements

• Develop and implement Battersea Power Station’s tourism marketing strategy
• Identify opportunities to grow domestic and international visitation
• Develop initiatives that strengthen Battersea Power Station’s reputation as a must-visit London destination
• Monitor tourism trends, visitor insight and market intelligence to identify emerging opportunities
• Represent Battersea Power Station at industry events, networking opportunities and tourism forums
• Build relationships that enhance awareness, increase recommendation and create new visitor opportunities
• Develop and deliver Battersea Power Station’s influencer and creator strategy
• Identify, negotiate and manage relationships with creators, influencers and brand ambassadors who align with Battersea Power Station’s positioning
• Develop creative partnership opportunities that generate authentic content and meaningful audience engagement
• Ensure influencer activity is measurable, strategically aligned and contributes to wider marketing objectives
• Identify opportunities for commercial partnerships, brand collaborations and co-marketing initiatives that strengthen the destination proposition
• Support integrated campaigns through partnership activity that extends reach and amplifies marketing investment
• Define success measures and performance frameworks across tourism, partnership and influencer activity
• Monitor campaign performance, visitor data and partnership outcomes to inform future planning
• Evaluate return on investment and make recommendations to continually improve effectiveness
• Manage budgets effectively, ensuring investment delivers measurable value
• Manage relationships with tourism agencies, representation partners, influencer agencies and specialist suppliers where appropriate
• Ensure partnership agreements are effectively managed and deliver agreed outcomes
• Build strong relationships across Marketing, Retail, Experiential, Asset Management, Guest Experience and Commercial teams
• Work collaboratively with colleagues to ensure tourism and partnership activity is fully integrated into destination campaigns
• Share insight and market intelligence to inform wider marketing planning
• Champion collaboration, innovation and continuous improvement across the marketing team
• Represent Battersea Power Station professionally and positively across the tourism and partnership landscape

Benefits

• Competitive salary
• Opportunities for professional development
• Collaborative and dynamic work environment
• Flexible working arrangements
• Annual leave and public holidays
• Dental insurance
• Vision insurance