Role Overview
The role involves leading BDC’s digital growth, acquisition, performance marketing, marketing automation, Martech, and website operations capabilities. The successful candidate will contribute to the growth of small and medium-sized businesses across Canada.
What You Will Do
Define and execute BDC’s growth marketing strategy, increase marketing’s contribution to client acquisition, conversion, and retention, and lead digital acquisition, demand generation, lead nurturing, and conversion initiatives.
Why It Might Be a Fit
The ideal candidate will have executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, or business transformation, and experience managing a high-visibility transactional or corporate website.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field
- Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, digital product management, or business transformation
- Experience managing a high-visibility transactional or corporate website
- Experience in digital acquisition, demand generation, lead nurturing, conversion, retention, and marketing automation
- Experience with Martech, data, experimentation, and performance measurement
- Experience leading multidisciplinary teams within a complex matrix environment
- Growth marketing and performance marketing
- SEO, SEM, and digital media
- Conversion Rate Optimization (CRO)
- Marketing attribution and ROI optimization
- Marketing automation and personalization
- Martech platform management
- Artificial intelligence applications in marketing
- Strategic leadership, influence, and change management
- Bilingualism in French and English, both written and spoken
Benefits
- Flexible and competitive benefits
- Employee Savings and Investment Plan
- Defined Benefit Pension Plan
- $750 wellness and health care spending account
- Paid vacation each year
- Five personal days
- Sick days as necessary
- Hybrid work model
To apply for this job please visit bdc.wd10.myworkdayjobs.com.
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