Senior Channel Partnerships Manager, GTM

Role Overview

BetterUp is building its Channel partnership motion from the ground up, and this role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline.

What You Will Do

Partner strategy, program build, executive relationships, business planning, go-to-market, sales alignment, marketing alignment, enablement, operating cadence, feedback loop, and cross-functional work.

Why It Might Be a Fit

If you have experience managing technology partnerships or channel go-to-market motions, building and managing relationships with senior and C-level executives, launching partner go-to-market programs, and working cross-functionally across sales, marketing, product, and operations, this role might be a fit.

Requirements

  • 6+ years of experience managing technology partnerships or channel go-to-market motions
  • Experience building and managing relationships with senior and C-level executives at partner companies
  • Experience launching partner go-to-market programs, including co-sell motions and joint account planning
  • Experience working cross-functionally across sales, marketing, product, and operations
  • Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage
  • Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency)

Benefits

  • Access to BetterUp coaching
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

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To apply for this job please visit jobs.ashbyhq.com.

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