Senior Demand Generation Manager, Network Observability

Role Overview

The Senior Demand Generation Manager will develop and execute a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally. They will work with the marketing team to ensure proper messaging, timing, and execution of multi-channel campaigns.

What You Will Do

Responsibilities include strategizing, executing, and optimizing demand generation campaigns, developing and deploying integrated marketing campaigns, and planning and executing the demand gen webinar program.

Why It Might Be a Fit

The ideal candidate will have experience working in a metrics-driven culture, managing multiple projects with intertwining deadlines, and understanding multiple sales channels. They will also have experience with marketing automation, content marketing, and email nurtures.

Requirements

• Experience and proven track record in developing cohesive multi-channel integrated campaigns
• Strong project management, organizational, and communication skills
• Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Experience working in a B2B software marketing team
• Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
• Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
• Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane)
• Experience strategizing, writing, creating, and measuring email nurtures
• Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred)
• Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
• Proficiency in MS Excel or Google Sheets
• Impeccable eye for detail
• Experience with marketing reporting, and attribution reporting preferred
• Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting

Benefits

• Medical, dental, and vision insurance
• Tax advantaged accounts (HSA, FSA)
• Annual Lifestyle Spending Account (LSA)
• 401(k) with company matching
• Paid parental leave
• Vacation, personal, and wellness days
• Annual learning and development budget
• Annual bonus program