Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will own the end-to-end lifecycle communications program across all Blueroot Health brands, building and executing a unified email and SMS content strategy to drive retention, engagement, and revenue.

What You Will Do

Develop and execute a comprehensive email and SMS content strategy, write compelling copy, design and implement automated flows, and analyze and report on channel performance.

Why It Might Be a Fit

The ideal candidate blends sharp copywriting with rigorous performance analysis, and is comfortable moving between creative work, platform configuration, and reporting.

Requirements

• Minimum of 5 years of professional experience in email marketing
• Expert-level proficiency with Klaviyo and HubSpot
• Proven copywriting skills with a portfolio of email and SMS work
• Strong HTML coding skills for email template development and troubleshooting
• Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch
• Solid working knowledge of email deliverability and SMS compliance
• Strong analytical skills and fluency in Excel

Benefits

• Competitive salary
• Opportunities for professional growth and development
• Flexible work arrangements
• Comprehensive benefits package
• Paid time off and holidays
• Access to industry events and conferences