Role Overview
The Lifecycle Marketing Manager will own the end-to-end lifecycle communications program across all Blueroot Health brands, building and executing a unified email and SMS content strategy to drive retention, engagement, and revenue.
What You Will Do
Develop and execute a comprehensive email and SMS content strategy, write compelling copy, design and implement automated flows, and analyze and report on channel performance.
Why It Might Be a Fit
The ideal candidate blends sharp copywriting with rigorous performance analysis, and is comfortable moving between creative work, platform configuration, and reporting.
Requirements
- Minimum of 5 years of professional experience in email marketing
- Expert-level proficiency with Klaviyo and HubSpot
- Proven copywriting skills with a portfolio of email and SMS work
- Strong HTML coding skills for email template development and troubleshooting
- Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch
- Solid working knowledge of email deliverability and SMS compliance
- Strong analytical skills and fluency in Excel
Benefits
- Competitive salary
- Opportunities for professional growth and development
- Flexible work arrangements
- Comprehensive benefits package
- Paid time off and holidays
- Access to industry events and conferences
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