Marketing Manager: Digital Communication & Content

Role Overview

As Marketing Manager Digital Communication & Content, you will further develop our digital communication across channels, combining creative storytelling with data-driven marketing. You will work closely with internal teams, athletes, content creators, and our Duotone Pro Centers to implement communication initiatives and continuously develop our content and social media activities.

What You Will Do

Your main responsibilities will include developing cross-channel communication plans, ensuring consistent brand communication across our website, social media, CRM, and other digital touchpoints, and managing our website in Storyblok. You will also plan, create, and publish content across Instagram, Facebook, TikTok, and YouTube, and collaborate with international athletes, team riders, and content creators.

Why It Might Be a Fit

We are looking for a passionate and creative individual who is knowledgeable about Kiteboarding and digital communication. You should have a strong understanding of platforms, algorithms, trends, and content mechanics, as well as experience with Meta Business Suite, YouTube Studio, CMS platforms, and CRM marketing tools.

Requirements

• Degree or professional qualification in marketing, communications, media, or a comparable field
• At least three years of experience in digital marketing and/or social media
• Strong understanding of platforms, algorithms, trends, and content mechanics
• Experience with Meta Business Suite, YouTube Studio, CMS platforms such as Storyblok, and CRM marketing tools such as Klaviyo
• Strong sense of visual storytelling, branding, and digital communication
• Analytical mindset and confidence working with relevant marketing KPIs
• Very good German and English skills (a 3rd language is a benefit)

Benefits

• International product launches, shoots, and events
• Hybrid model with 3 days per week in the office and flexibility for the remaining days
• Spot Office: Work remotely for up to 2 weeks per year
• Motivated, sports-driven team with flat hierarchies
• Plenty of room for your own ideas and creative execution
• Access to employee discounts and a budget for Duotone gear
• 30 days of annual leave and access to the Boards & More Sports Platform