Role Overview
Contribute to the business marketing measurement function by combining creative problem solving with analytical rigor to drive actionable insights. Develop and maintain dynamic reporting dashboards within a Databricks-based ecosystem to provide business partners with accessible and actionable information.
What You Will Do
Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions to measure and report on content performance, audience behavior, and effectiveness of marketing efforts.
Why It Might Be a Fit
Support the evolution of using data to drive decisions within the marketing and communications group, and create consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business segments.
Requirements
- Experience working for an enterprise organization utilizing marketing data to drive strategy and make decisions
- Experience independently managing data lake maintenance, migration, and integration efforts
- Experience obtaining, manipulating and aggregating large marketing data sets using SQL and Python
- Experience establishing, implementing, and socializing reporting best practices with both technical and non-technical stakeholders
- Ability to use tools and technologies, including relational database SQL, Tableau or Power BI, web analytics software such as Adobe Analytics, and marketing automation such as Marketo and Microsoft Dynamics
Benefits
- Health, life, disability, financial, and retirement benefits
- Paid leave, professional development, tuition assistance, work-life programs, and dependent care
- Recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values
To apply for this job please visit bah.wd1.myworkdayjobs.com.
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