Email Marketing Automation Specialist

Role Overview

The Email Marketing Automation Specialist will lead the execution of foundational email initiatives, automated journeys, and ad hoc email campaigns to recruit prospective students to attend the university. They will design and maintain creative technology solutions to manage and oversee all email communication needs, improve efficiency, and elevate messaging to prospective students.

What You Will Do

The ideal candidate will be responsible for developing email marketing communications within Salesforce platforms, building and executing email communications, creating forms, landing pages, and email templates, and collaborating with internal and external partners to ensure technical and operational needs are met.

Why It Might Be a Fit

The Email Marketing Automation Specialist will be responsible for staying current on trends in email marketing, automation, and higher education, tracking and reporting the performance of internal and external marketing activities, and communicating changes and enhancements to stakeholders.

Requirements

• Bachelor’s degree
• Minimum of 5 years of relevant and progressive experience
• Certifications in marketing automation platforms and processes highly desired
• Strong set of broad technical skills and expertise with email marketing automation software
• Higher education experience desired
• Skilled at programming or markup languages such as HTML, CSS, XML, SQL, Apex, AMPscript, Handlebars Merge Language
• Familiar with CRMs, marketing automation processes, data visualization systems, and programming languages
• Experience working with complex files/tables and relational databases
• Extensive use of various marketing automation platforms (e.g., Pardot, Marketing Cloud, Marketo)
• Knowledge of higher education and areas of enrollment, admissions, and financial aid appreciated
• Demonstrated ability to work effectively both independently and as part of a team
• Ability to analyze, define and document requirements for data, workflow, logical processes, interfaces with other systems, internal and external checks and controls, and outputs
• Ability to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate recommendations for optimization