Role Overview
As a Demand Generation & ABM Lead at Brandlight, you will own our enterprise demand generation and account-based marketing motion, turning priority accounts, buying groups, account intelligence, and coordinated Sales and Marketing plays into qualified pipeline.
What You Will Do
You will identify the accounts we need to win, understand the buying groups inside them, recognize the signals that indicate when and how to engage, and build programs that move those accounts from awareness to conversation to opportunity.
Why It Might Be a Fit
Success is qualified meetings, opportunities, pipeline progression, and sourced or influenced pipeline. This is a hands-on role, working closely with Sales, Growth Marketing, Field Marketing, and GTM Engineering to turn account intelligence and market signals into focused plays that create real opportunities and pipeline.
Requirements
- 5+ years of experience in B2B demand generation, account-based marketing, enterprise marketing, or a similar role, ideally in B2B SaaS or enterprise technology.
- Proven experience building and executing ABM programs for high-value enterprise accounts.
- Strong understanding of account segmentation, tiering, buying groups, multi-threading, and complex enterprise buying journeys.
- Experience designing 1:1 and 1:few ABM programs.
- Proven experience partnering closely with Sales on account planning, activation, opportunity creation, and pipeline.
- Strong understanding of account intelligence, intent signals, personalization, and trigger-based engagement.
- Proven experience building programs tied to qualified meetings, opportunities, pipeline, or revenue.
- Strong messaging, analytical, and commercial judgment.
- AI-native in how you work, using AI to research, personalize, experiment, analyze, and execute, and comfortable building new demand motions without an established playbook.
To apply for this job please visit jobs.ashbyhq.com.
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