Product Marketing Manager (Product Marketing)

Role Overview

The role involves managing 2 direct reports and supporting the Senior Manager to develop the Race for Life product marketing strategy, plan and budget to achieve the relevant product objectives for Fundraising & Marketing.

What You Will Do

The role will involve leading the planning, delivery and evaluation of integrated multi-channel campaigns, managing the development of compelling campaign content and creative assets, and collaborating across teams to deliver seamless supporter journeys.

Why It Might Be a Fit

The ideal candidate will have significant ATL marketing experience, including TV, experience in media planning, and experience managing web pages and creating content.

Requirements

• Significant (at least 18 months) ATL marketing experience, including TV
• Experience in media planning, ensuring channel plans are meeting agreed objectives and managing delivery deadlines
• Experience managing web pages, creating content and consistently reviewing web performance to make optimisations
• Proven success delivering integrated multi-channel marketing campaigns that achieve measurable results
• Strong understanding of supporter or customer journeys and how channels work together to drive engagement and conversion
• Experience managing agencies and multiple stakeholders to deliver high-quality marketing activity
• Experience planning and building email comms and workflows
• Strong analytical skills with experience using campaign insights and UX principles to optimise performance
• Excellent project management, prioritisation and leadership skills, ideally supported by a professional marketing qualification (CIM, IDM or equivalent experience)

Benefits

• Generous benefits package
• Wide range of career and personal development opportunities
• High-quality tools
• Flexible working hours
• Generous parental leave policy
• Access to Fuse for internal learning and development