Principal Associate, Dealer Brand Manager (Auto)

Role Overview

This role sits at the critical intersection of Brand and Sales, acting as a catalyst to translate complex business strategies into high-impact, sales-ready narratives that drive dealer engagement and tangible results.

What You Will Do

Own the development of integrated Brand strategies, build a deep understanding of Capital One Auto’s Dealer offerings and sales workflows, create value propositions and sales narratives, and develop marketing collateral and sales enablement toolkits.

Why It Might Be a Fit

The ideal candidate will have a strategic mindset, excellent stakeholder management skills, and a passion for leveraging data and field insights to turn learnings into actionable implications for the Sales Channel and go-to-market approach.

Requirements

• Bachelor’s Degree or military experience
• At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination)
• Strong stakeholder management skills
• A strategic mindset with the ability to quickly iterate and pivot based on direct feedback from the Sales Channel
• Experience managing creative processes from a sales-first perspective
• Excellent judgment to manage multiple projects and changing sales priorities
• A passion for leveraging data and field insights to turn learnings into actionable implications for the Sales Channel and go-to-market approach

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits
• Performance based incentive compensation
• Long term incentives (LTI)
• Cash bonus(es)
• Paid holidays
• Dental insurance
• Vision insurance