Head of Growth Marketing

Role Overview

Carry1st Shop is a direct-to-consumer storefront for in-game currency and digital goods across Africa and the Middle East. We are looking for a Growth Marketing Lead to own how we acquire, retain and win back customers, profitably.

What You Will Do

Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, build and run CRM and lifecycle marketing, own app store optimisation and conversion from store to first purchase, and lead a team of paid UA and creative specialists.

Why It Might Be a Fit

You will have the opportunity to own shares in the Company, receive remote working allowance, and enjoy other perks such as learning and development, birthday leave, and awesome equipment.

Requirements

• 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps
• Paid UA and CRM: A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)
• Strategy to tactics: Comfortable setting a quarterly growth strategy and, in the same week, building audiences, writing briefs and launching campaigns yourself
• Analytical rigour: Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; you design and read experiments and think in unit economics
• Creative judgement: You know what makes performance creative work and how to run a creative testing engine.
• Ownership: You thrive in a fast-moving, remote, growth-stage team and are energized by owning a number.

Benefits

• Own shares in the Company
• Remote working allowance: $600 / year
• Learning and development: Attend courses, conferences and training events
• Birthday leave: Enjoy a paid day off on your special day
• Awesome equipment: Get everything you need to work effectively