Marketing Communications Consultant – Digital Marketing & Training

Hybrid Full TimeIrving, Texas, United StatesCaterpillar

Role Overview

The Marketing Communications Consultant will be located in Irving, TX and will require 5 days in the office each week. This role will own Cat Reman’s customer- and dealer-facing marketing across digital channels, branded merchandise, and training. The position will lead recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of high-visibility training programs.

What You Will Do

The role will support customer experience and growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. Key responsibilities include digital marketing, branded merchandise, and training.

Why It Might Be a Fit

The ideal candidate will have a customer-back mindset, work constructively across functions, regions, facilities, agencies, and stakeholder groups, and balance innovation and pragmatism to improve marketing execution, experiences, content, and scalable processes.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience
  • Experience managing digital marketing channels, including web, eCommerce, email, paid media, and social
  • Experience managing branded merchandise or promotional items, including vendor coordination and inventory
  • Experience developing or maintaining customer, dealer, or employee training programs and materials
  • Strong project management skills, including the ability to coordinate multiple stakeholders, agencies, timelines, and budgets
  • Ability to interpret performance measures and use insights to improve marketing execution

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Voluntary Benefits and Employee Discounts
  • Career Development
  • Incentive bonus
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

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To apply for this job please visit cat.wd5.myworkdayjobs.com.

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