Head of Demand Generation

Role Overview

The Head of Demand Generation will own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development. The role requires a proven, senior demand generation leader to drive MQL-to-SQL conversion through full-funnel campaign architecture and manage paid media budgets with a rigorous test-and-optimize cadence.

What You Will Do

The successful candidate will drive MQL-to-SQL conversion through full-funnel campaign architecture, partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce, and develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts.

Why It Might Be a Fit

The ideal candidate will be credible and data-driven in front of Sales, RevOps, and Marketing leadership, and equally comfortable in the campaign details. They will be energized by finding new ways to apply AI to their own work and their team’s, with the judgment to tell a real efficiency gain from a good demo.

Requirements

• 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience
• at least 4 years in a senior leadership role
• Bachelor’s degree in business, marketing, or a related field
• Proven track record of building and scaling integrated demand programs that deliver measurable pipeline growth in mid-market and enterprise sales motions
• Experience managing or closely partnering with SDR or BDR teams
• Background in content-led and thought leadership demand programs
• Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting

Benefits

• Three weeks of vacation
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities