Head of Growth Marketing, PLG

Role Overview

The Head of Growth Marketing, PLG will own the self-serve motion, managing all paid channels and leading a team of media planners and creatives to maximize volume and efficiency across the self-serve funnel.

What You Will Do

You’ll own the full self-serve / PLG growth motion, manage all paid acquisition channels, build and optimize direct-to-developer and direct-to-consumer acquisition programs, and lead a team of media planners and creatives.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in growth marketing or paid acquisition leadership, including ownership of a company-level self-serve or PLG growth number, and a proven track record managing all paid channels with measurable results.

Requirements

• 8+ years in growth marketing or paid acquisition leadership
• Ownership of a company-level self-serve or PLG growth number
• Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale
• Proven track record managing all paid channels — search, display, social, sponsorships — with measurable results
• Experience leading a team of media planners and creatives
• Strong analytical mindset — you optimize with data, not instinct, and you can prove it
• Ability to balance volume and efficiency simultaneously — you know when to scale and when to cut
• Experience in a high-growth startup or scale-up where you’ve had to build while running